Editing/Editorial Strategy Work
As the Fitness Editor at Peloton, I’m responsible for ideating, assigning, and editing most Fitness content for The Output, Peloton’s Blog.
Editing samples:
How Much Exercise Do You Need to Improve Longevity? (Hint: It's Not As Much As You Think)
Everything You Need to Know About Running While Pregnant
4 Signs You Have a Muscle Imbalance—And Exactly How to Fix It
Yes, You Can Lift Weights While Pregnant—As Long As You Keep These Safety Tips In Mind
How Much Cardio Is Too Much? We Asked the Experts
Equinox
As Editorial Manager at Equinox I Spearheaded the relaunch of Equinox’s editorial content (Formerly Furthermore by Equinox). I helped develop and implement editorial systems and processes including an editorial style guide, editorial calendar, pitch process, and recruited and hired a roster of writers to scale content from publishing 0 articles to 4-5 new health, wellness, lifestyle, and fitness articles a week.
*Sample articles and editing portfolio available upon request
Shape.com
As Digital Editor at Shape.com I wrote, assigned, and edited articles on fitness, beauty, healthy eating, mental health, celebrity, and wellness trends. I also optimized existing articles for search traffic, audience engagement, and e-commerce sales while maintaining the brand’s voice.
Sample articles linked below and more editing samples are available upon request.
DanceBody Blog
I helped DanceBody develop and launch their blog: The DanceBody Insider. In addition to editorial strategy and development, I wrote and edited blog posts for the blog’s launch.