Editing & Content Strategy
Services
Editorial Strategy
-Brand voice/POV + editorial direction
-Content strategy and planning
-Design editorial systems and processes
-SEO content planning + strategy
End-to-End Content Production
-Plan, produce, execute, and publish top-tier content for your brand or website
-Recruit and onboard experienced writers and experts for your content so it ranks well in Google search, drives growth, and supports key business priorities
Fractional Content Lead + Editor
Serve as your brand’s fractional head of content, editor, and content strategist
Sara Angle, Head of Editorial
"Mercey was instrumental in shaping our successful fitness coverage and developing a thoughtful POV for how we covered different topics from a brand lens. She always brings the highest integrity and a positive attitude to her work."
Peloton
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As Fitness Editor for The Output, I was responsible for the end-to-end production of 14-17 SEO-driven fitness articles per month.
Results: In my role, I helped drive the growth of The Output and shaped the direction of fitness content. Under my guidance, the strength vertical became one of the highest traffic-driving verticals on the site.
Year
2023-2025
Equinox
I led editorial content for the Equinox+ app, helping bring to life audio, video, and written content to Equinox members. In my role, I helped develop and scale editorial articles from the ground up (relaunching the editorial arm formerly known as Furthermore by Equinox).
I also wrote and edited articles on health, longevity, fitness, and performance, and hosted podcast-style audio talks (like this one with Dr. Stacy Sims). I brought on a roster of top wellness, fitness, and lifestyle writers and helped shape the brand’s new editorial voice and strategy.
Results: Scaled content from 0 articles to 4-5 new health, wellness, lifestyle, and fitness articles weekly.
*Sample articles and editing portfolio available upon request
Year
2022-2023
Shape.com
As Digital Editor at Shape.com, I wrote, assigned, and edited articles on fitness, beauty, healthy eating, mental health, celebrity, and wellness trends. I also optimized existing articles for search traffic, audience engagement, and e-commerce sales while maintaining the brand’s voice.
Year
2021-2022
DanceBody
I helped DanceBody develop and launch their blog: The DanceBody Insider. In addition to editorial strategy and development, I wrote and edited blog posts for the blog launch.
Year
2021
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